a direct answer to our dependence on digital in all its forms : mobile, web, apps, social networks… A graphic bias : divert the well-know symbols and signs of the digital era, enlarge them extravagantly to expose their insidious and formidable power, because, ultimately, we became their slaves. As for the words, they are diverted from their original meaning. It is a way to underline their nonsense or their misinterpretation, a way to disclose our addiction.
The intention is to destroy the sacred aura of the high fashion image, sophisticated for (and by) glazed paper publications and to return to more human, non-retouched (altered) images : “Crude oil” “Gross Salary”. The words, stemming from John Keats’s poems or lyrics are chosen to be striking, provocative or advertising, bringing back the emotion.